Hadwins Motor Group Website Case Study

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Hadwins of Lindale

A range of websites created for this renowned & respected Lake District motor group

 
 

Volkswagen     Audi

 
 

Come and take a look at the project..

 
Bringing it all together

4 corporate websites that work harmoniously with each other under one central space

Hadwins Motor Group is a renowned and respected local car dealership with Audi and Volkswagen franchises in Lindale and a ‘Hadwins Approved’ centre on the edge of the town of Kendal in the lake District. The group also have a service centre in Lindale providing servicing and parts for Audi & Volkswagen alongside a number of other marques.

Screenshot of Lake district Audi Site
 

The challenge

Hadwins Motor Group approached SCK Web Works in 2013 requesting a web solution for their large and successful business. A new website for each of the dealerships was requested, along with a central group site. All of which would be responsive, accessible via mobile, tablet and web.

The design for all four sites had to be consistent, contemporary and corporate, emphasising the Hadwins brand as well as adhering to the individual marque brand guidelines, inclusive of Audi and Volkswagen - two of the most revered vehicle manufacturers in the world.

The group’s dealer sites needed to have specific functionality, including stock control, workshop bookings, news, offers and a variety of ways for the customer to get in touch.
What we did
 


Building a platform


The team at SCK Web Works built Hadwins a platform that is represented online with the introduction of 4 new websites which sit under one central portal, enabling users to quickly and efficiently move from one site to another.

Each site adopts a similar synchronised design framework whilst still representing each of the individual brands in a unique, stylish and corporate aesthetic. The 4 sites are also rich in functionality and feature a new and used car search facility on the group home page and also on each individual franchise sites.

The websites are tailored to be SEO friendly to help bring in visitors from natural searches and work responsively on all devices.

Solution Integration

Our bespoke web solution integrates with the groups existing dealership management system. From the vehicle inventory we populate the websites with the latest vehicle listings.

Powerful Vehicle Search

We developed a powerful vehicle search system so that the group’s customers could refine their searches to get the exact car that they want, first time. Customers can select from a variety of searches from make and model through to age, mileage, price and keyword.

Customer Interaction

From online sales and enquires through to service bookings, test drives, M.O.T’s, health checks, finance and cost calculators - all of the websites for Hadwins Motor Group are a customer’s one-stop-shop for all their motor’s needs.



SCK Web Works Ltd were one of several companies we approached to design and build our new website. They impressed us from the outset with their professional approach and attention to detail. They delivered on time and within budget, whilst still accommodating scope and detail changes along the way. We look forward to a mutually beneficial business relationship for many years to come.



James Mcpeak, IT Liasion