Web Marketing (NEW SERVICE)
Web marketing: The marketing of products or services over the Internet.
SCK websites are designed, to ensure that potential customers searching on a search engine such as Google for a particular product or service that your business provides your website will be displayed in the natural Google search results. As a result the potential customer may enter your website and generate a sale. This is done by adding SEO (Search Engine Optimisation) to a website in the form of good HTML code, well written page titles, relative meta information, good copywriting, heading tags, images alt text and anchor tags.
Our new service 'SCK Web Marketing' builds on this by presenting your product or service to individuals, groups or businesses who may not realise such a product or service exists or has not made the conscious decision to go and find it yet. This exposure leads to an increase in traffic and sales. Web marketing can be done in a number of different ways; typically it involves creating blogs, social network pages like Facebook and Twitter, newsletters, directory submission, marketing / product awareness videos (youtube) and keeping content fresh and up to date via article creation and submission.
A website is never complete, only continuous analytical analysis via your web stats or Google analytics and web marketing will keep you ahead of the competition. Google likes fresh and unique content backed up by good SEO and well formatted inbound links from established and relevant websites and directories.
Elements of Web Marketing
1. Create a Blog
A blog is a place to communicate your thoughts and knowledge on subjects related to your business, create links to useful information, and post news and other announcements. You can use a blog to give a face and voice to your business, and create a useful resource your customers will want to revisit to get constant updates on your business. Blogs can also help you build your professional reputation and gain your customers' trust though constant communication and updates. Blogs are also a great place for customers to enquire more information about your products or services.
2. Social Networking
Social Networking has proved itself to not only be great for staying in touch with family and friends, but it is become a hub for ecommerce. Websites such as Facebook and Twitter allow you to set up a page for your business. Businesses can thrive because social networking sites allow them to distribute information faster than any other form of marketing whether you have an ecommerce website or not.
Social Networking sites also offer advertising schemes, meaning you can ecommerce more effectively by targeting the people you need to be targeting. Advertising this way allows you to find a solution to suit you, as you can reach both broad and niche markets. Whether you are looking to advertise to a specific age, location, interest, gender, anything can be refined in order to ensure your advert will be displayed so that the right people are viewing it.
When it comes to sites such as Twitter, you can create a profile and get followers. This means that people can keep up with your business easily, as they receive updates that you post directly to their page, and can send replies. This is not only a brilliant advertising technique, but it can help keep existing customers by informing them of new products, services, sales you have on, or any other information you might want to let people know.
Social Networking is one of the most cost effective ways to ecommerce nowadays, it allows you to reach vast number of people, and you also have the advantage of being picky, in order to ensure the right people read your adverts, and are likely to visit your online shop.
Another added benefit is that you get to monitor your site and receive reports about who is coming to your site through your ads and page, making sure that your advertising is working, and giving you an idea of the amount of people visiting your site on a daily or monthly basis.
3. Articles
Building good quality one way links to your web site is achieved in various ways. One good method is using optimised articles. Articles are written on the topic of a certain page on your website. These articles are then optimised to contain the right content and key phrases to be relevant to that page.
A one way link is then included in the article to the particular webpage that is being optimised using the article, and then the article is distributed across the internet via various article web sites. If the article is good enough these article sites put the article live on their site with a live one way link back to the page that was chosen to optimise. Doing this will build a number of good quality back-links to your site, and hence give your site and the particular page that is being targeted better rankings in search engine results.
The Key Benefits:
It helps to get your business free publicity, which results in high traffic and finally increase in sales (ROI); when we submit articles to content hungry websites & newsletter publishers.
Quality one-way Links: We create theme based one way links by our article submission service. This is a great way to gain one way links to your website.
Free Exposure: The article resources command huge traffic and positive PR for your business. Your name and website becomes more visible to millions of people online that either search for a particular key word and phrase in your article or search the category your article has been submitted into.
Viral Nature: Each article that is submitted is further subscribed to by visitors on their sites, as per the guidelines of these resources; the visitor has to give a back-link to the original writer. This way, each submission leads to multiple back-links from other businesses and users who have an interest in the same subject area of the original article submitted. This is again great for getting your business name recognised.
4. Directory Submission
Web directories essentially serve as a catalogue of links sorted by relevant topics and categories. In the earlier days, when search engines weren’t as popular, directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over and serve as the main medium that connects users with what they’re looking for.
Benefits of submitting your website to relevant directories:
To get your website indexed
Search engines like Google and Yahoo send out crawlers (spiders) to search the web for new sites that come up everyday. If you have a new site and you want search engines to know of its existence, then there couldn’t be an easier and better way to let a search engine know than having it find your site through links in various directories.
One way links - Improvement in Search Engine Rankings
Most directories provide one way links, which is beneficial from the SEO aspect of your site. Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are thought to be valued more than reciprocal links (links exchanged with other sites). Thus, directory links can help give a boost to your SEO efforts.
Targeting specific keywords / phrases
Most directories allow you to provide a link with keywords describing your site. It’s not easy getting links to your site with the keywords you want and directories serve as the easiest medium for getting such links. Getting links with targeted keywords / phrases can have search engines favouring your site over others when ranking for the given terms.
Traffic (useful but lower impact)
There aren’t many directories that could boast of providing your site with traffic that would number in the hundreds per day but there are a few directories that are known to give some traffic (albeit very little) to sites in certain categories.
5. Newsletters
Email Marketing is a very cost-effective way to communicate with your customers and prospective customers. Email is fast, inexpensive, and quite easy to use as a marketing strategy.
The main benefit of sending newsletters to your customers on a regular basis is to improve customer retention. A happy customer is a loyal customer, which often means repeat business. Happy customers also tend to refer their friends and family, generating new customers for you as well. You can also use email marketing to keep in touch with customers, offering them special discounts or add-on items, or letting them be among the first to know when a sale is coming up. Email marketing is a great tool for improving customer retention and satisfaction.
SCK Web Works Ltd can design and send mailers through your mailing list. If you would like to opt into this then please inform us so we can adjust the pricing of this with you.
Please contact us for more details
